Canny Play is about participation, and stories and strategies inspired by why we play.

Canny ~ adj. showing shrewdness or good judgement. [Northern English, Scottish] Pleasant; nice

I’m Mike Murphy, I led BBC Sport’s Get Inspired & participation, including UEFA Women’s Euros 2022, The FA People’s Cup, and Couch to 5k.

Canny Play ? Yes we can in;

  • finding and telling the stories of why we play,

  • building strategies to reach new audiences, and grow your game,

  • creating campaigns that people respond to,

  • developing and managing awards from campaign to event,

  • building health and sport communities.

  • ILLUSTRATING IMPACT

    Championing the impact of sport in communities

    Events and Media

  • UNDERSTANDING THE CULTURE

    Getting closer to fan and participation culture

    Articles